Below I have embeded the final music video for our group. We have done the song 'Domino' by Jessie J as she conforms to the conventions of a pop artist. Simran focused on the digipak and adverts, while Beth and myself focused on the directing, filming and editing of the video.
During our creation, we have tried to include as many conventional features of pop music videos as we could. For example, we have changed outfits and looks numerous times throughout the video. We have included evidence of the male gaze (Laura Mulvey) as it is alsways featured in female leaded pop music videos. Close ups of the face and parts of the face are also present such as the eyes and lips.
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