Comparison of digipaks 2

In our group, it was decided that myself and Beth would film and edit the video, while Simran would do the digipak and magazine advert. As part of her research, she studied 3 digipak promotional advert s. She presented this on FlipSnack, which is an online flip book to see how they would be presented if they were in a magazine. She's looked at Jessie J, Rihanna and Ellie Goulding. This is because we are doing Jessie J as our music video and the other two are both females from the pop genre.

There are some key features in all 3 adverts:

• They all include an image of the album cover or digipak. This takes up most of the magazine page, which makes it clear to readers who's music is being advertised and which album they need to buy to listen to it.
• To make it clear who's music is being sold, there are close ups of the artist on the magazine and digipak.
• Artist names and album names are clearly written - making their target audience easily find and buy music.
• Tag lines are related to singles from the albums. They are commonly used and mentioned, and the target audience may be attracted to the advert due to the singles listed and readers may consider buying the album purely because they like one of the singles.
• Website links or links to where you can buy or pre-order the album are sometimes included to add extra information to the whereabouts of the music.
• A release date, to let the audience know when the product is available to buy.
• Ratings of the album from newspapers and critics - giving the audience an insight on how the album has been percieved.

 As we are including a digipak magazine advertisement, it is important to look at examples of promotions so we know what to be aiming for in the creation of our final digipak and magazine advert. It also allows our group to become inspired when creating and editing our design, and exploring the conventions of one while providing suitable guidelines.

Therefore, the features listed above are to be used in the final digipak product, and promotional advert. The design should look conventional to the genre while also looking realistic and promoting the digipak and music video.

•