Questionnaire

To find out in more detail about what our target audience wanted in the music video we sent out a questionnaire asking Jessie J fans to describe their demographics and psychographics in some detail to assist us in our decisions.

The questionnaire can be found here: http://www.surveymonkey.com/s/V9K6JGD

One of the questions we asked our target audience was 'Describe Jessie J in 3 words'. The words described will show me how the performance in the music video will have to look and the overall feeling of the music video. We also asked them to also identify their gender and age so we can look at the demographics of our target audience as well as the psychographics. This will help us shape our music video and the content of what is in it, to make sure it is both appealing and appropriate. We asked what their favourite colours are so it can be the colour scheme for our music video.