Audience Profiles

This Prezi shows the demographics and the psychographics of our target audience. It also shows the artist I am planning to do for my music video (Jessie J) and the kind of brands that are associated with her and her target audience. This gives me an idea of what to do in the video to make it appeal to the audience. For example, the brand Boy London is frequently worn by Jessie so we will stylise our outfit choices to meet the brand preferences of our target audience. Demographics are characteristics about people that they can't change. For example, name, age and ethnicity. In contrast, psychographics are based on the audience's lifestyles. For example, 'strugglers'. Strugglers usually consume lots of junk food and alcohol, and are driven by sensation. They have no motivation, lack of resources and may feel alienated from society.

Doing this Prezi, it helped me distinguish what type of people Jessie J fans are and therefore what they would like to see in the music video.