Tuesday 26 November 2013

Focus Group.

I interviewed 6 people from my target audience to find out what their ideas were for a remake of Jessie J's Domino. The questions we asked will affect our final product as we want to cater for our target audience. This therefore meant that the questions had to be specific. The questions asked included:





From my findings I discovered that bright colours were a must in the music video, as the focus group felt strongly that it was a positive of the original video. The focus group also emphasised on their ideas to connect the lyrics to the visuals, suggesting that we show the main character playing/throwing Dominos. The locations they suggested included parties and clubs. They also suggested various storylines that we could possibly use in our video. The feedback we have had from our focus group will help mould our final video.

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