Jessie J - Biography.

Jessie J, real name Jessica Cornish, is originally from Seven Kings, Essex. Her first musical performance was at the age of 3 in a holiday camp where she forgot her words to 'Twinkle Twinkle'. She attended dance classes at the Wenn Stage school at the same age, where she started singing (the video below is of her playing Blousey Brown in Bugsy Malone) At age 11, she was cast in Andrew Lloyd Webber's West End musical of 'Whistle Down the Wind' where she played the part of Brat for two years.

After going through high school, and keeping her talent quite secretive, she attended the BRIT school at age 16. She studied musical theatre, exceeding in music, dance and drama, as well as doing the subject Art. While at BRIT school she joined a girl group as a campaign 'Mothers against guns.' They released a single called 'Why' which is about mothers speaking out for their children that have been shot. The video below is of the group, Soul Deep, singing their campaign song. 

After being in the girl group for two years, and recovering from a stroke when she was 18, Jessie was back singing again, and managed to get signed by Gut records, an independent record label. While she was with them she did support tours with stars such as Cyndi Lauper, Chris Brown and Girls Aloud. She was ready to release her first single 'Sexy Silk' and had an album ready. Unfortunately, the  record label went bankrupt before she managed to release anything. During the time she was there, she put up youtube videos of her singing to build her fan base. 

After Gut went bankrupt, Jessie had to run around and try and get herself signed before she lost all her music. After not being able to get signed in the UK, she went to the US and managed to get signed to Sony ATV as a songwriter. After writing hits such as 'Party in USA' for Miley Cyrus and 'I need this' for Chris Brown, she got signed to Island Records. Following the release of her first single, 'Do it like a dude' in 2010, she topped the BBC Sound of 2011 list and won the BRIT Critics' Choice award.

Her first number 1 was 'Price Tag' which was released in February 2011. Her debut album 'Who you are' was released shortly after Price tag and sold 105,000 copies in the first week, reaching number 2 on the iTunes album charts. Below is the album 'Who You Are'. 

Jessie's career has blown up following the release of another 5 singles: "Nobody's perfect, Who's laughing now, Who you are, Domino and Laserlight, all of which reached the top 10. This made Jessie the first British female solo artist to get 6 or more singles from one album in the top ten on the charts. 

Jessie became an ambassador for Comic Relief and shaved her hair off for charity on Red Nose Day. She helped raised 100,331,808.

In 2013, Jessie released her second studio album, called 'Alive.' Her first single, 'WILD' debuted at number 5 on the iTunes single chart. Jessie is currently working on a new version of the album Alive, which is the American version.

References; 

http://en.wikipedia.org/wiki/Who_You_Are_(Jessie_J_album)

http://en.wikipedia.org/wiki/Jessie_J

http://www.rednoseday.co.uk
http://en.wikipedia.org/wiki/Alive_(Jessie_J_album)
http://youtube.com

Advanced Equipment List

For my music video,  my group and I will need various pieces of equipment to film and edit our music video. These include:

- Video Camera - To film the footage.
- Tripod - To hold the camera steady and get clear and accurate shots.
- Artificial coloured lighting - To get the colour of our video right and an accurate picture.
- iMovie - on the macbook and for editing the footage of our music video.

The below objects are needed to be in the actual shots of the music video.

- A house - setting of the music video.
- Drinks
- Twister
- Party poppers
- Balloons
             

Health and safety assessment.

As a group, we created a safety risk asessment before we created our music video. This was so that we can determine if the location that we are planning to film in has any serious health and safety risks. If so, we can decide how to combat these risks and make the locations safe to film in, or we can just pick a new location.

Below is a risk assessment that we made as a group. We know that we will be filming in a house and creating a house party and therefore we made ourselves aware of the risks that are involved. For example, falling down the stairs.

Music video risk assessment from simrantakhar

Shot list.

Below is a shot list in which the group created together and it is embedded with the programme SlideShare. This part of the planning prcess was vital as it gave us the opportunity to plan out properly what we are going to do and how we want viewers to see the video. It will also make the filming easier as we can simply follow the shotlist so we know what's coming next. If we hadn't done the shot list, our filming would be unorganised and we wouldn't know how our video would look on screen.

Music video shot list from simrantakhar

Storyboard of Music Video.

Below, I have used PhotoSnack to embed a story board for the music video, drawn by Simran and conjured together.

Padlet Feedback

Using an online website called Padlet, I have gathered a number of virtual 'sticky notes' that my peers and classmates written expressing their opinion on our treatment and idea for the video. It is important to do this as my music video will be aimed at the age and gender of my peers and so it is vital that I reach my target audience. They have left on my padlet what they think is good about my treatment and suggestions that I could include to make it better.

Created with Padlet

Padlet is a website that gives you a virtual blank wall, where you can attach anything to. I used Padlet to get feedback from my blog 

Draft Treatment

Below is the draft treatment of my music video.The treatment consists of our ideas of what we should do for our music video, which we worked on as a group. We also planned what equipment and resources we would need. It is important to plan this music video so the group can be organised and we all know what we are doing when it comes to editing, so that we don't waste time improvising.